DEMAND GENERATION

Sales, marketing and commerce, are increasingly interconnected.

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The traditional borders between lead generation, sales and marketing are fading rapidly. In digital marketing, the generation of leads always merges seamlessly into digital commerce and customer experience. And finally, into customer loyalty and retention.

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Technology makes it possible to address, track and treat virtually everyone personally. Every lead is unique. He is somewhere in the sales funnel and has specific needs.

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By moving from thinking in groups of people to recognising individuals, you get a lot more out of your leads.

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There is hardly a limit to what we can do nowadays. Chatbots, data and Artificial Intelligence are taking lead generation to the next level of marketing automation. Real-time insights will be overtaken by predictive modelling. And that is closer than you may think.

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